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For an internet advertising company to make money, it can only happen because of the internet user. Yet sometimes it seems almost as if the advertising technology industry is at war with internet users. With more than 50% of savvy internet users in US on ad blockers, and ad blockers being among the most downloaded […]
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WHY SHOULD YOU CARE ABOUT WHAT I‘M SAYING? I don’t have any commercial incentive to say this or that — I work without pay, I’m not involved in any related startups or companies and the foundation I work for (botlab.io) as an unpaid volunteer does not receive money from any company or organization involved in the ad […]
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PageFair, an ad blocking blocking company (yes the activity that is illegal in EU) and DCN, a big publisher grassroots / lobby organization organised an event to discuss ad blocking. As a result, a guidance on “How to Approach Blocked Web” was created, published and widely reported in the media. Actually its big publishers and […]
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As part of its on-going existential struggle, IAB announced a program as an alleged action to “fight ad blocking”. That is the actual languge from the announcement, IAB is fighting ad blocking. I will show you in about 5 minutes why this program can’t work, and is a reactive attempt to maintain some remnants of […]
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While Ad Blocking has been a hot topic for the past few months, nothing has fuelled it like the cease and desist letter signed by 17 major US publishers collectively in effort to intimidate Brave. Let’s see what’s wrong with the approach of the said publisher. headline image from Spirited Away First and foremost, to use […]
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Malvertising as a threat to society According to a report, malvertising attacks are up 300% last year [1]. Malvertising is where malware is delivered either targeted or untargeted to a user device at any scale. Malware is intimately connected with cyberbreaches, causing damages of up to US$1 trillion per year[2]. One example of a malvertising […]
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Ad blocking, either you love or you hate it, nothing has divided adtech opinions like the looming adblocalypse did it. As usual, most of the conversation is focused on entirely wrong points. Yes, even more advertising technology facepalm. This article was originally written as a critical response to IAB’s CEO Randy Rothenberg suggesting others to […]
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